lunes, 28 de abril de 2014

SONO OPTICA BY MARKETING JAZZ, MADRID, SPAIN

SONO-OPTICA is the latest brand to be taken to Spain by MENICON, the leading Japanese manufacturer of contact lenses, with the help of a local partner. Marketing Jazz focused on creating different areas that do not only offer glasses and hearing aids, but also clearly convey the excellence of the professional services provided in all optometry and audiology areas. The natural wood floor gives it a “boutique” look and provides warmth to the “cold” conventional clinical services. The left wall is dedicated to glasses and furniture that simulates a moving “frame”, which zooms in and out of the client. On the right wall there are waves of the logo that turn into the stands displaying hearing aids. In the lenses area there are mirrors that display an eye, which is part of the logo. These mirrors are designed in a way that when you sit opposite them there are no shadowed areas. The graphics of Mount Fujiyama and the corporate window displays are indicative of the brand’s origin.

SONO-OPTICA es la nueva marca con la que MENICON, primer fabricante japonés de lentes de contacto, entra en España de la mano de un socio local. Marketing Jazz se centró en crear distintos espacios donde no solo se presentan las gafas y los audífonos sino que se trasmite con claridad la excelencia de los servicios profesionales dedicados a todas las áreas de optometría y audiología. El suelo de madera natural le otorga la idea de “boutique” y aporta calidez a los “fríos” servicios clínicos. La pared de la izquierda esta dedicada a las gafas, y el mobiliario simulan un “fotograma” en movimiento, que se acerca y aleja del cliente. En la pared de la derecha, las ondas del logotipo se convierten en los soportes para presentar los audífonos. Los espejos de la zona de lentillas reproducen un ojo, parte del logotipo de la marca, y están diseñados de tal forma que cuando te sientas delante no se cree ninguna zona de sombras. La gráfica del monte Fujiyama y los escaparates corporativos son un guiño al origen de la marca.

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Via Marketing Jazz

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