DR MARTENS POP-UP STORE BY CAMPAIGN DESIGN, LONDON, UK

Campaign Design modeled the Spitalfields pop-up store as an utilitarian, recession-friendly warehouse that can be replicated around the world. The materials chosen were industrial, inexpensive, plentiful and easy to assemble. Gypframe metal wall units showcase shoes on the back wall, construction-site lamps dangle from the ceiling, and wood shipping pallets stack into readymade display islands. Salvaged pieces of furniture, shrink-wrapped and sprinkled throughout the store, become impromptu shoe stands and also form the cashier counter. On the back wall, yellow and white fluorescent lighting approximates Dr. Martens' signature caution-tape yellow, matched by the tint of the heavy-duty PVC curtain dividing the shop floor from the window displays.

Campaign Design pensaron la pop-up store de Spitalfields como un almacén utilitario, conciente de los tiempos de recesión en los que nos encontramos, que puede ser reproducido en cualquier parte del mundo. Los materiales elegidos eran industriales, baratos, fáciles de conseguir y de montar. Los zapatos se muestran en unas unidades de exposición realizadas con rejillas metálicas, iluminadas desde la parte trasera con fluorescentes blancos y amarillos colocados en zigzag, lámparas de obra cuelgan del techo y pallets apilados se convierten en góndolas de exposición. El espacio de exposición y escaparates está dividido por una cortina amarilla de PVC.

Via Architectural record and Dezeen

SHOP & SHOW BY TRACEY NEULS, LONDON, UK

In 2009 a temporary shop designed by shoe designer Tracey Neuls opened in London to show her shoe designs. The exhibition, called Shop & Show, consisted of shoes from Tracey's ten-year archive as well as objects that inspired her. The shoes were displayed hanging from the ceiling above recycled drawer units that were stacked on top of each other. The drawers were also arranged vertically and clamped together to create shelving.

En 2009, la diseñadora de zapatos Tracey Neuls abrió una tienda temporal en Londres para mostrar sus diseños. La exposición, llamada Shop & Show, consistía en zapatos de los archivos de Tracey de la última década asi como en objetos que la inspiraron. Los zapatos se mostraban colgados del techo sobre cajones reciclados apilados unos encima de otros. Los cajones también se organizaron en vertical sujetos unos con otros para formar estanterías.

Via Dezeen

NUDIE JEANS BY MARIA ERIXON LEVIN, LONDON, UK

The London store of Swedish denim brand Nudie Jeans has been fitted out as a repair station to mend old jeans. Original architectural features in the shop such as crumbling mouldings have been kept along with rough plastering to give a vintage appearance. On the ground floor clothing and accessories are displayed on metal shelves, while more garments are hung on rods suspended from the ceiling. Sewing machines threaded with orange cotton are lined up ready to fix customers' ripped attire. Nudie Jeans creative director Maria Erixon Levin used a Gothenburg food market as a reference when designing the shop.

La tienda Londinense de la marca sueca Nudie Jeans ha sido organizada como una estación de reparación de vaqueros viejos. Las características de la arquitectura original como las molduras rotas o la pintura desconchada se han mantenido para dar un aspecto vintage. En la planta baja la ropa y accesorios se exponen en estanterias de metal, mientras que otras prendas se cuelgan de barras suspendidas del techo. Máquinas de coser enebradas con hilo naranja se alinean listas para reparar las prendas de los clientes. Maria Erixon Levin, directora creativa de Nudie Jeans, utilizó un mercado de Gothemburgo como referencia para el diseño de la tienda.

TOPSHOP. RIBA REGENT STREET WINDOWS PROJECT. LONDON

The Regent Street Windows project, organised by the RIBA, seeks to unite cutting edge architecture practices with some of the world’s leading retail brands to create unusual collaborative work. For the installation in Topshop’s Oxford Street window, NEON Architects wanted to reinterpret the ever-present window mannequin in a unique way to showcase the full range of Topshop’s spectacular spring collection and make fashion the focus.

The result is a spinning colour wheel that highlights different merchandise over the course of the week, whilst simultaneously allowing the full colour range of the season to be viewed in a surreal dance above customer’s heads. The bold circular form is designed to be experienced at multiple scales. With its colourful appearance, the iconic circular shape draws the eye from across the street as commuters exit Oxford Circus tube station. Up close customers realise that the form is made from shop mannequins and are able to inspect the clothes in detail from unusual angles. From inside the store customers get a glimpse of the complex industrial structure that supports it all.

By using Topshop’s existing mannequins and clothes as a large part of the installation, Topshop were able to get maximum bang for their buck. There are 14 spokes to the wheel. which means the wheel can be rotated twice a day to highlight a different outfit chosen by the store. Once a week the merchandise is changed entirely so that a new colour spectrum is unveiled, allowing the character of the installation to constantly change for the duration of the Regents Street Window Project.

The wheel rotates with a simple handle at the back which is operated by staff. Rotation allows them to change the mannequin in focus at the front but also makes it easier to change the mannequins at the end of the week.

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JOHN LEWIS FASHION INSTALATION BY GRIMSHAW

Retailer John Lewis approached Grimshaw to provide a temporary exhibit and event space capable of showcasing a variety of designers within its store on Oxford Street. This unique ‘pop-up’ installation called for an innovative proposal which fused exhibition design and architecture, whilst enabling John Lewis to express its brand in an exciting and striking space. The installation was initially located on the first floor at Oxford Street, and has subsequently travelled to other John Lewis stores in the UK.

John Lewis encargó a Grimshaw este espacio para eventos y exposición temporal, capaz de mostrar una variedad de diseñadores dentro de su tienda en Oxford Street. Esta instalación 'pop-up' es una propuesta innovadora que fusiona el diseño de exposiciones y la arquitectura, al mismo tiempo que permite a John Lewis expresar su marca en un espacio interesante y llamativo. La instalación fue inicialmente ubicada en la primera planta de Oxford Street, y ha viajado posteriormente a otros almacenes John Lewis en el Reino Unido.

Simple cardboard tubes, which vary in both length and diameter, are suspended within two vertical sheets of acrylic. The modular panel design creates a flexible enclosed environment with varying degrees of transparency. This flexibility allows for various configurations to be explored in different locations. The range of tube sizes creates a kit of parts allowing designers to display within them or simply frame their exhibited retail range, expressing the long-standing relationship between John Lewis and its collection of fabrics and materials.

Tubos de cartón, variables en longitud y diámetro, se suspenden dentro de dos hojas verticales de acrílico. El diseño del panel modular crea un entorno cerrado flexible, con diversos grados de transparencia. Esta flexibilidad permite varias configuraciones para ser explorado en diferentes lugares. La gama de tamaños de tubo crea un conjunto de partes que permiten a los diseñadores exhibir en su interior o simplemente enmarcar su exposición, expresando la larga relación entre John Lewis y su colección de tejidos y materiales.

Via Retail design blog

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